SparkoQuest


SparkoQuest is an educational, interactive, and immersive fantasy experience for all ages! It transports guests into a captivating fantasy world perfect for exploration using the latest animatronic technology. Journey through this mystical land and become part of a thrilling adventure narrative where you can dress up, gather supplies, discover hidden treasures, and face off against the formidable animatronic dragon that looms over the realm.

  • Brand Identity

  • Collaboration

  • Systems Thinking

Skills

  • Logo

  • Business System

  • Ad

  • Park Tickets

  • Merch

Final Deliverables

Year

Spring 2023

The identity

The cloud concept represents dreamers and imagination, playing off the idea that the park is all about fantasy and relies on imagination.

The visual identity crafted captures the essence of adventure and wonder. The customized Sparkoquest combination logo emerged as the brand's heart through meticulous composition and layout, radiating excitement and creativity. Going deeper into the business campaign, this design became the foundation of marketing efforts, guiding the audience on an enchanting journey through the magical world of Sparkoquest. 

*The concept and idea for this theme park come from a team collaboration. However, the logo design, business system, and collateral for the project are my own.


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